Rosas do Vidigal: Branding that Blossoms with Soul and Flavor in Rio de Janeiro
A brand identity project that captures the essence of a unique destination in Vidigal, celebrating the union of culinary artistry, breathtaking landscapes, and a legacy of passion.
The challenge was to create a brand concept that went beyond the palate. We needed to embody the soul of Rosas do Vidigal: a haven that harmonizes Rio’s natural beauty with an inspiring story of female entrepreneurship.
Our solution was a logo design that tells this story in every stroke. The tribute to its visionary founder became the cornerstone of our strategic design.
We designed a rose in a single, continuous line, applying the Golden Ratio to create a symbol of beauty, balance, and timeless perfection. A form that is, in itself, a work of art.
The result is a sophisticated brand identity with a magnetic appeal. The new brand not only captured the attention of tourists seeking authentic experiences in Vidigal but also strengthened its connection with the local community, establishing Rosas do Vidigal as a true neighborhood icon.
Reimagine your brand with Mauam Branding and Design.
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